Course Aims and Objectives
This course introduces students to quantitative research methods. Students will be introduced to survey methodology and experimental research designs and analysis using quantitative data. The course aims to teach students research methods which will prepare them to undertake further independent research in the political and social sciences. It covers contemporary statistical methods and research techniques. By the end of the course students should be aware of a wide range of research resources and be able to perform quantitative analyses on a variety of data in an intelligent and thoughtful manner.

Introduction to Content Analysis
This video provides an introduction to content analysis, with an example of manifest and latent coding as applied to a research question and cultural archive (Playboy magazine covers).

Week 5: Content analysis
R.P. Weber (1990) Basic Content Analysis. Newbury Park, CA: Sage. 2nd edition.
Krippendorff, K. (1980) Content Analysis: An Introduction to its Methodology. Beverly Hills: Sage.
Seale, C. (ed) (1998) Researching Society and Culture. London: Sage.
Riffe, D., Lacy, S. & Fico, F. (1998) Analysing media messages: using quantitative content analysis in research. Mahwah, N.J.: Lawrence Erlbaum.
*Dunleavy, P. & S. Weir with Subrahmanyam,. Sleaze in Britain: Media Influences, Public Response, and Constitutional Significance’, Parliamentary Affairs, vol. 48, pp. 602-616.
Molitor, F. and Sapolsky, B.S. (1993) Sex, Violence, and Victimization in Slasher Films. Journal of Broadcasting and Electronic Media, vol. 37, no. 2, pp. 233-242 [University of London library]
Siebert, D. and Drolet, J.C. (1993) ‘Death Themes in Literature for Children Ages 3-8’, Journal of School Health, vol. 63, no. 2, pp.86-90 [Goldsmiths College]
Lasswell, H. (1942) Analysing the content of mass communication: a brief introduction. Washington: Library of Congress
Althaus, S., Edy, J. and Phalen, P. (2001) Using substitutes for full-text news stories in content analysis: which text is best. American Journal of Political Science. Vol 45(3), 707- 724.

Week 7: Introduction to data analysis: descriptive statistics
Descriptive Statistics
Black, T. (2002). Understanding Social Science Research. London: Sage. Chapter 6
Pennings, P., Keman, H. & Kleinnijenhuis, J. (1999). Doing Research in Political Science. London: Sage. Chapter 5.
Owen, F. & Jones, R. (1994). Statistics. London: Pitman.
Allison, P. (2001). Missing Data. London: Sage.
Lewis-Beck, M. (1995). Data Analysis: An Introduction. London: Sage.

My subscribers are awesome – you’re awesome too so you should subscribe as well!

Join my monthly seminar by supporting me on Patreon

My YouTube Facebook page
Kristi Winters

Follow me on Twitter too!